What we do.
Three practices. One goal: building commercial engines that grow brands and revenue.
Brand & Digital Marketing
The problem
Brands that are invisible in the digital space and disconnected from their consumers.
What we do
We build brands that Tanzanians choose, remember, and recommend — from positioning and creative campaigns to social media strategy, content engines, and influencer activations.
What’s included
- Brand positioning and identity development
- Annual marketing calendar design and execution
- Social media strategy (Instagram, TikTok, Facebook)
- Content creation and community management
- Global-to-local campaign translation
- Influencer partnerships and digital activations
- Digital analytics and performance reporting
Route-to-Market Architecture
The problem
A great brand dies on a bad shelf.
What we do
We design and execute the entire RTM stack — channel strategy, sales force structure, distributor programmes, and trade activation.
What’s included
- Route-to-Market design and deployment
- Distributor identification and management
- Customer segmentation (Traditional Trade, Modern Trade, HORECA)
- Perfect Store execution standards
- Field force structure and training
- Trade marketing programmes and POSM strategy
From brand to consumer, and the data back again.
Every link in the chain is designed, staffed, measured and fed back into strategy. That loop is what turns distribution from a list of names into a commercial engine.
- 01 Brand Channel strategy, sales force structure, trade pricing
- 02 Distributor Coverage plan, scorecards, joint business plans
- 03 Territory Mapping, routes, A/B/C/D outlet classes, 4-2-1 call plans
- 04 Outlet Visibility standard: facings, position, POSM, price, freshness
- 05 Consumer Sell-out, numeric and weighted distribution, share of shelf
Commercial Strategy & P&L Optimisation
The problem
Marketing that doesn’t deliver to the bottom line is a cost, not an investment.
What we do
We help you optimise your product portfolio, pricing strategy, and revenue mix to maximise profitability and sustainable growth.
What’s included
- SKU rationalisation and portfolio strategy
- Pricing strategy and pack architecture
- Revenue mix optimisation
- Trade spend effectiveness and ROI tracking
- Joint Business Planning with key accounts
- P&L modelling and commercial governance
How we work with you.
Three ways to engage — pick the one that matches where you are right now.
| Attribute | 90-Day Sprint From TSh 15M fixed fee | Most popular Growth Retainer From TSh 8M per month | Project Build From TSh 25M per project |
|---|---|---|---|
| Ideal for | One specific problem — a brand audit, a channel pilot, a campaign launch. | Brands that want an extension of their team owning a growth mandate end-to-end. | A defined deliverable — a brand identity, an RTM playbook, a pricing architecture. |
| Scope | A focused engagement to solve one specific problem. Fixed scope, fixed fee, clear outcome. | Our most popular model. We become an extension of your team for 6–12 months, owning a specific growth mandate end-to-end. | A defined deliverable. Time-boxed, milestone-driven, with a fixed completion date. |
| Approach | Diagnose, design and execute against a single, agreed outcome. | Monthly fee, quarterly reviews. We own the number, refine the system and scale what works. | Milestones agreed up front, delivered to a fixed completion date. |
| Duration | 90 days | 6–12 months | Time-boxed |
| Next step | Discuss 90-Day Sprint | Discuss Growth Retainer | Discuss Project Build |
-
90-Day Sprint
From TSh 15M fixed fee
- Ideal for
- One specific problem — a brand audit, a channel pilot, a campaign launch.
- Scope
- A focused engagement to solve one specific problem. Fixed scope, fixed fee, clear outcome.
- Approach
- Diagnose, design and execute against a single, agreed outcome.
- Duration
- 90 days
-
Most popular
Growth Retainer
From TSh 8M per month
- Ideal for
- Brands that want an extension of their team owning a growth mandate end-to-end.
- Scope
- Our most popular model. We become an extension of your team for 6–12 months, owning a specific growth mandate end-to-end.
- Approach
- Monthly fee, quarterly reviews. We own the number, refine the system and scale what works.
- Duration
- 6–12 months
-
Project Build
From TSh 25M per project
- Ideal for
- A defined deliverable — a brand identity, an RTM playbook, a pricing architecture.
- Scope
- A defined deliverable. Time-boxed, milestone-driven, with a fixed completion date.
- Approach
- Milestones agreed up front, delivered to a fixed completion date.
- Duration
- Time-boxed
Prices are starting points in Tanzanian shillings; specific deliverables, timelines and fees are agreed in a written engagement letter or statement of work.
Ready to build your commercial engine?
Book a free 30-minute strategy call. No pitch decks. Just a conversation about where your brand is and where it could be.
- Reply within 2 hours in business hours
- Reply within 24 hours
- Proposals
- Within 5 business days