Three practices. One outcome: growth.
Whether you need a brand refresh, a route-to-market overhaul, or a flagship event, our three practices are designed to plug into your business where the leverage is highest.
Brand & Marketing
Strategy, creative, and campaigns that move the brand needle.
We build brands that Tanzanians choose, remember, and recommend. From positioning to production, we own the full brand-building stack — anchored in sharp strategy and brought to life with creative that respects the audience.
The business challenge
Creative campaigns with no measurement back to revenue. A brand that has lost relevance with a key consumer segment, or a launch that needs to break through a category dominated by multinationals.
Capabilities
- Brand strategy & positioning workshops
- Visual identity systems & brand guidelines
- Integrated marketing campaigns (ATL, BTL, digital)
- Content production (photo, video, copy)
- Social media strategy & community management
- Influencer & partnership programs
- Campaign measurement & brand health tracking
How we execute
- 01 Strategy
- 02 Activation
- 03 Measurement
Intended outcomes
- Positioning the trade and the shopper can repeat
- Campaigns wired to sell-out, distribution and share
- Brand health tracked against the number
Route-to-Market
Distribution, sales force, and trade programs that double your numeric distribution.
The best brand in the world dies on a bad shelf. We design and execute the entire route-to-market stack — channel strategy, sales force structure, distributor programs, and trade activation that actually moves product.
The business challenge
Distributor coverage without a coverage plan. Sales reps with no call plan. Pricing that does not make trade sense. No visibility discipline. Dashboards that measure activity, not outcome.
Capabilities
- Channel strategy & distribution network design
- Sales force sizing, structure & territory mapping
- Field sales training & capability building
- Distributor negotiation & program design
- Trade marketing, merchandising & visibility
- Key account management for modern trade
- Sales tech deployment (CRM, SFA, data systems)
How we execute
- 01 Strategy
- 02 Channel
- 03 Distributor
- 04 Retail
- 05 Consumer
Intended outcomes
- Numeric and weighted distribution that compounds
- A field force measured on strike rate, order book and visibility
- Trade margins that make you the hero SKU, not the filler
From brand to consumer, and the data back again.
Every link in the chain is designed, staffed, measured and fed back into strategy. That loop is what turns distribution from a list of names into a growth engine.
- 01 Brand Channel strategy, sales force structure, trade pricing
- 02 Distributor Coverage plan, scorecards, joint business plans
- 03 Territory Mapping, routes, A/B/C/D outlet classes, 4-2-1 call plans
- 04 Outlet Visibility standard: facings, position, POSM, price, freshness
- 05 Consumer Sell-out, numeric and weighted distribution, share of shelf
Event Solutions
Brand activations, launches, and corporate events from concept to cleanup.
Great events don’t just entertain — they shift perception, drive trial, and create moments your customers remember. We design, produce, and execute events that earn their place on the calendar and deliver measurable ROI.
The business challenge
Launches without effective execution. Activations that entertain but never convert to trial, and sponsorships nobody can tie back to a result.
Capabilities
- Product launch events & media showcases
- Trade conferences & dealer conferences
- Consumer activations & sampling programs
- Corporate events, gala dinners & awards nights
- Roadshows & multi-city activations
- Sponsorship activation & amplification
- Event measurement, media coverage & reporting
How we execute
- 01 Concept
- 02 Production
- 03 Execution
- 04 Reporting
Intended outcomes
- Trial and repeat purchase you can count
- Trade and dealer audiences that leave aligned
- Media coverage and reporting your board can read
How we work with you.
Three ways to engage — pick the one that matches where you are right now.
| Attribute | 90-Day Sprint From TSh 15M fixed fee | Most popular Growth Retainer From TSh 8M per month | Project Build From TSh 25M per project |
|---|---|---|---|
| Ideal for | One specific problem — a brand audit, a channel pilot, a campaign launch. | Brands that want an extension of their team owning a growth mandate end-to-end. | A defined deliverable — a brand identity, an RTM playbook, a flagship event. |
| Scope | A focused engagement to solve one specific problem. Fixed scope, fixed fee, clear outcome. | Our most popular model. We become an extension of your team for 6–12 months, owning a specific growth mandate end-to-end. | A defined deliverable. Time-boxed, milestone-driven, with a fixed completion date. |
| Approach | Diagnose, design and execute against a single, agreed outcome. | Monthly fee, quarterly reviews. We own the number, refine the system and scale what works. | Milestones agreed up front, delivered to a fixed completion date. |
| Duration | 90 days | 6–12 months | Time-boxed |
| Next step | Discuss 90-Day Sprint | Discuss Growth Retainer | Discuss Project Build |
-
90-Day Sprint
From TSh 15M fixed fee
- Ideal for
- One specific problem — a brand audit, a channel pilot, a campaign launch.
- Scope
- A focused engagement to solve one specific problem. Fixed scope, fixed fee, clear outcome.
- Approach
- Diagnose, design and execute against a single, agreed outcome.
- Duration
- 90 days
-
Most popular
Growth Retainer
From TSh 8M per month
- Ideal for
- Brands that want an extension of their team owning a growth mandate end-to-end.
- Scope
- Our most popular model. We become an extension of your team for 6–12 months, owning a specific growth mandate end-to-end.
- Approach
- Monthly fee, quarterly reviews. We own the number, refine the system and scale what works.
- Duration
- 6–12 months
-
Project Build
From TSh 25M per project
- Ideal for
- A defined deliverable — a brand identity, an RTM playbook, a flagship event.
- Scope
- A defined deliverable. Time-boxed, milestone-driven, with a fixed completion date.
- Approach
- Milestones agreed up front, delivered to a fixed completion date.
- Duration
- Time-boxed
Prices are starting points in Tanzanian shillings; specific deliverables, timelines and fees are agreed in a written engagement letter or statement of work.
Not sure where to start? Book a free 30-minute diagnostic.
Tell us about your business and we’ll surface 2–3 quick wins you can action this quarter — no commitment.
- Reply within 2 hours in business hours
- Reply within 24 hours
- Proposals
- Within 5 business days