Real brands. Real numbers. Real growth.

A selection of recent engagements where MGP’s operator-led approach moved the needle — sometimes dramatically. Clients are anonymised; the numbers are theirs.

Engagements shown: 4 Anonymised at the client’s request
Weeks per engagement: 6–16 Sprint to sales-engine build
Practices at work: 3 Brand, route-to-market, events

Crates of unlabelled glass bottles stacked in a distributor warehouse — Illustrative image · FMCG · Route-to-Market

Regional Beverage Brand: 2.3x Numeric Distribution in 90 Days

Challenge: A mid-sized soft drink brand was stuck at 38% numeric distribution across three regions.
Intervention: We rebuilt the sales force structure, redesigned the distributor program, and trained 120+ field reps.
Result: 87% NDS, 2.3x volume growth in priority SKUs.

+129%

Numeric distribution
+131%

Volume growth
94%

Field force retention

A roadshow stage truck set up in an East African town square at golden hour — Illustrative image · Brand · Event Launch

Personal Care Brand: National Launch in 5 Cities, 12,000 Trial Conversions

Challenge: A new personal care entrant needed to break through in a category dominated by multinationals.
Intervention: We designed the brand identity, packaging, and launched with a 5-city roadshow.
Result: 12,000 first-trial conversions, 22% repeat purchase in 60 days.

5

Cities launched
12K

Trial conversions
22%

Repeat purchase

Glass milk bottles with blank labels in morning light — Illustrative image · Brand Strategy

Dairy Co-operative: Repositioned a 40-Year-Old Brand for Gen Z

Challenge: A heritage dairy brand was losing share to imported alternatives among under-30 consumers.
Intervention: We ran a 6-week repositioning sprint: research, identity refresh, packaging, and a digital-first relaunch campaign.
Result: 47% awareness lift in the target segment, 18% volume recovery.

+47%

Gen Z awareness
+18%

Volume recovery
3.2x

Social engagement

An industrial supplies warehouse aisle with steel shelving and coils of cable — Illustrative image · B2B · Sales Force

Industrial Supplier: Built a Modern B2B Sales Engine From Scratch

Challenge: An industrial supplies company had 35% of revenue concentrated in 3 customers — a risk they wanted to fix.
Intervention: We built a 12-person hunter sales team from scratch, deployed a CRM, and ran a 4-month capability program.
Result: Customer base doubled, top-customer concentration dropped to 18%.

2.1x

Customer base
-49%

Concentration risk
+38%

Revenue growth

Trusted by operators who measure.

“MGP didn’t just hand us a plan — they sat in our war rooms, trained our reps, and stayed until the number moved. Best growth partner we’ve worked with in 12 years.”

Joseph M. CEO, Regional Beverage Brand

“The team understood our trade reality in a way no other agency ever has. They speak distributor, not consultant. We saw distribution double in 90 days.”

Sarah K. Commercial Director, FMCG Multinational

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